/* /publicidad-con-ia/ · builds on ../site.css (tokens, folio, buttons, wins, faq, colophon). */

.crumbs { font-size: var(--sc-t-xs); color: var(--sc-ink-soft); letter-spacing: 0.02em; }
.crumbs a { color: var(--sc-ink-soft); }

/* ------------------------------------------------------------- 0 · hero */
.c1-hero { min-height: 100svh; padding-block: 0; display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); align-items: center; overflow: clip; isolation: isolate; }
.c1-hero__copy { position: relative; z-index: 3; display: grid; gap: var(--sc-5); justify-items: start; padding: clamp(3rem, 10vh, 7rem) 0 clamp(3rem, 10vh, 7rem) var(--sc-gutter); }
.c1-h1 { display: grid; gap: var(--sc-4); margin: 0; font: inherit; }
.c1-h1 > span { display: block; }
.c1-title { font: 700 clamp(2.2rem, 1.2rem + 3vw, 4.3rem)/1 var(--sc-font-display); letter-spacing: -0.055em; text-wrap: balance; max-width: 15ch; }
html[lang="ru"] .c1-title { font-size: clamp(2rem, 1.2rem + 3vw, 4rem); }
.c1-lead { font-size: var(--sc-t-lg); line-height: 1.5; color: var(--sc-ink-soft); max-width: 40ch; text-wrap: pretty; }
.c1-hero__actions { display: flex; flex-wrap: wrap; align-items: center; gap: var(--sc-5); }
.c1-link { color: var(--sc-ink); font-weight: 500; text-underline-offset: 0.3em; }

.c1-stage { position: relative; height: 100svh; perspective: 1500px; perspective-origin: 50% 40%; }
.c1-space { position: absolute; inset: 0; transform-style: preserve-3d; }
.c1-stage::before { content: ""; position: absolute; left: 50%; top: 58%; width: 70%; aspect-ratio: 1; translate: -50% -50%; border-radius: 50%;
  background: radial-gradient(closest-side, rgba(255, 92, 53, 0.22), rgba(255, 92, 53, 0) 70%); pointer-events: none; }
.c1-ring { position: absolute; left: 50%; top: 60%; width: 0; height: 0; transform-style: preserve-3d; will-change: transform; }
.post { position: absolute; left: 0; top: 0; margin: 0; overflow: hidden; border-radius: 8px; background: #121512;
  box-shadow: 0 30px 60px -20px rgba(0, 0, 0, 0.8), inset 0 0 0 1px rgba(244, 243, 238, 0.12); will-change: transform, opacity; }
.post--story { width: 128px; height: 228px; margin: -114px 0 0 -64px; }
.post--feed { width: 156px; height: 195px; margin: -97px 0 0 -78px; }
.post img { width: 100%; height: 100%; max-width: none; object-fit: cover; }
.post img[src$=".svg"] { object-fit: contain; padding: 18%; background: radial-gradient(circle at 50% 40%, #2a221b, #0d100e); }
.post figcaption { position: absolute; left: 8px; top: 8px; padding: 3px 7px; border-radius: 2px; background: rgba(7, 9, 7, 0.72);
  font: 500 0.58rem/1.2 var(--sc-font-display); letter-spacing: 0.06em; color: #f4f3ee; }
.c1-turn { position: absolute; left: 50%; top: 40%; width: min(52%, 500px); z-index: 20; aspect-ratio: 720 / 347; margin: 0; transform: translate(-50%, -50%) translateZ(240px); cursor: grab; touch-action: pan-y; }
.c1-turn:active { cursor: grabbing; }
.c1-turn__canvas, .c1-turn__ph { position: absolute; inset: 0; translate: 0 var(--bob, 0); width: 100%; height: 100%; max-width: none; object-fit: contain; }
.c1-turn__canvas { opacity: 0; transition: opacity 300ms var(--sc-ease-out); }
.c1-turn.has-frames .c1-turn__canvas { opacity: 1; }
.c1-turn.has-frames .c1-turn__ph { opacity: 0; }
.c1-turn__ph { filter: drop-shadow(0 24px 30px rgba(0, 0, 0, 0.6)); will-change: transform; }
.c1-turn__shadow { position: absolute; left: 14%; right: 14%; bottom: -14%; height: 12%; border-radius: 50%; background: radial-gradient(closest-side, rgba(0, 0, 0, 0.7), transparent); z-index: -1; }
.c1-hint { position: absolute; left: 50%; bottom: 7vh; translate: -50% 0; font-size: var(--sc-t-xs); color: var(--sc-ink-soft); white-space: nowrap; }
@media (max-width: 860px) {
  .c1-hero { grid-template-columns: 1fr; padding-top: var(--folio-h); }
  .c1-stage { order: -1; height: 56svh; perspective: 900px; }
  .c1-hero__copy { padding: 0 var(--sc-gutter) var(--sc-8); }
  .post--story { width: 84px; height: 150px; margin: -75px 0 0 -42px; }
  .post--feed { width: 100px; height: 125px; margin: -62px 0 0 -50px; }
  .c1-turn { width: 64%; top: 38%; }
  .c1-hint { bottom: 1vh; }
  .c1-title { font-size: clamp(2.1rem, 9.5vw, 3rem); }
}

/* ------------------------------------------- I · one product, every scene */
.scenes { padding: 0; }
.scenes__stage { height: 100vh; height: 100svh; overflow: hidden; background: #070907; }
.scenes:not(.is-live) .scenes__stage { position: relative; }
.scenes__layer { position: absolute; inset: 0; will-change: clip-path; }
.scenes__stage { container-type: size; }
/* A 16:9 plate that always covers the stage, so the product can sit on each
   scene's own pedestal in the image's coordinates. */
.scenes__plate { position: absolute; left: 50%; top: 50%; width: max(100cqw, 177.78cqh); aspect-ratio: 16 / 9; translate: -50% -50%; }
.scenes__bg { position: absolute; inset: 0; width: 100%; height: 100%; max-width: none; object-fit: cover; }
.scenes__on { position: absolute; left: 50%; bottom: calc(100% - var(--top)); width: var(--w); aspect-ratio: 3 / 4; translate: -50% 1.2%; }
.scenes__on img { width: 100%; height: 100%; max-width: none; object-fit: contain; object-position: 50% 100%; filter: drop-shadow(0 6px 10px rgba(0,0,0,0.35)); }
.scenes__contact { position: absolute; left: 6%; right: 6%; bottom: -3%; height: 7%; border-radius: 50%; background: radial-gradient(closest-side, rgba(0,0,0,0.6), transparent); }
@media (prefers-reduced-motion: no-preference) { .scenes.is-live .scenes__on { animation: c1Float 5s var(--sc-ease-in-out) infinite; } }
@keyframes c1Float { 50% { translate: -50% -1%; } }
.scenes__shade { position: absolute; inset: 0; z-index: 4; pointer-events: none;
  background: linear-gradient(90deg, rgba(7,9,7,0.82) 0%, rgba(7,9,7,0.35) 32%, rgba(7,9,7,0) 52%), linear-gradient(0deg, rgba(7,9,7,0.75) 0%, rgba(7,9,7,0) 30%); }
.scenes__frame { position: absolute; z-index: 6; left: 50%; top: 50%; width: 86%; height: 82%; translate: -50% -50%; pointer-events: none;
  border: 1.5px solid rgba(244, 243, 238, 0.55); transition: width 520ms var(--sc-ease-out), height 520ms var(--sc-ease-out); }
.scenes__fmt { position: absolute; right: -1.5px; top: -1.5px; padding: 4px 8px; background: var(--sc-accent); color: var(--sc-accent-ink); font: 500 0.66rem/1 var(--sc-font-display); letter-spacing: 0.04em; }
.scenes__head { position: absolute; z-index: 7; left: var(--sc-gutter); top: clamp(2rem, 8vh, 5rem); display: grid; gap: var(--sc-3); max-width: 30rem; color: #f4f3ee; }
.scenes__head .ch-num { margin-bottom: 0; }
.scenes__head .ch-title { font-size: clamp(1.7rem, 1rem + 2.2vw, 3rem); }
.scenes__head .ch-lede { color: #d4d3cc; }
.scenes__names { position: absolute; z-index: 7; left: var(--sc-gutter); bottom: clamp(1.5rem, 6vh, 3.5rem); display: grid; gap: 6px; color: #f4f3ee; }
.scenes__names li { display: grid; grid-template-columns: 14px auto; column-gap: 12px; opacity: 0.4; transition: opacity 300ms var(--sc-ease-out); }
.scenes__names li::before { content: ""; grid-row: 1 / span 2; width: 10px; height: 10px; margin-top: 6px; border: 1.5px solid currentColor; rotate: 45deg; }
.scenes__names li.is-on { opacity: 1; }
.scenes__names li.is-on::before { background: var(--sc-accent); border-color: var(--sc-accent); }
.scenes__names b { font: 500 1rem/1.3 var(--sc-font-display); letter-spacing: -0.02em; }
.scenes__names span { grid-column: 2; font-size: var(--sc-t-xs); color: #c9c8c1; }
.scenes:not(.is-live) .scenes__names li { opacity: 1; }
.scenes:not(.is-live) .scenes__layer:not([data-k="0"]) { display: none; }
@media (max-width: 860px) {
  .scenes__head { top: calc(var(--folio-h) + 16px); right: var(--sc-gutter); }
  .scenes__head .ch-lede { display: none; }
  .scenes__shade { background: linear-gradient(180deg, rgba(7,9,7,0.85) 0%, rgba(7,9,7,0) 34%), linear-gradient(0deg, rgba(7,9,7,0.85) 0%, rgba(7,9,7,0) 32%); }
}

/* -------------------------------------------- II · for what you sell */
.tabs { display: flex; gap: 4px; padding: 4px; width: max-content; max-width: 100%; overflow-x: auto; scrollbar-width: none; background: color-mix(in oklab, #070907 7%, var(--ml-paper)); border-radius: 2px; margin-bottom: var(--sc-7); }
.tabs::-webkit-scrollbar { display: none; }
.tab { flex: none; min-height: 44px; padding: 0 18px; border: 0; border-radius: 2px; background: transparent; color: var(--sc-ink-soft); cursor: pointer;
  font: 500 0.82rem/1 var(--sc-font-display); white-space: nowrap; transition: background-color 160ms var(--sc-ease-out), color 160ms var(--sc-ease-out); }
.tab[aria-selected="true"] { background: #070907; color: var(--ml-paper); }
.tabpanel[hidden] { display: none; }
.trade { display: grid; grid-template-columns: auto minmax(0, 1fr); gap: var(--sc-9); align-items: center; }
.trade.is-entering { animation: c1In 460ms var(--sc-ease-out) both; }
@keyframes c1In { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: none; } }
.phone { width: 270px; aspect-ratio: 9 / 19; padding: 10px; border-radius: 38px; background: #070907; box-shadow: var(--sc-e3), inset 0 0 0 2px #2a2c2a; }
.phone__screen { position: relative; width: 100%; height: 100%; border-radius: 30px; overflow: hidden; background: #121512; }
.phone__story { position: absolute; inset: 0; width: 100%; height: 100%; max-width: none; object-fit: cover; opacity: 0; transition: opacity 600ms var(--sc-ease-out); }
.phone__story.is-on { opacity: 1; animation: c1Ken 6.4s linear both; }
.phone__story[src$=".svg"] { object-fit: contain; padding: 22%; background: radial-gradient(circle at 50% 42%, #33271e, #0b0d0b); }
@keyframes c1Ken { from { transform: scale(1.02); } to { transform: scale(1.12); } }
.phone__bars { position: absolute; z-index: 2; left: 12px; right: 12px; top: 14px; display: grid; grid-template-columns: 1fr 1fr; gap: 4px; }
.phone__bars i { height: 3px; border-radius: 2px; background: rgba(244, 243, 238, 0.35); overflow: hidden; position: relative; }
.phone__bars i::after { content: ""; position: absolute; inset: 0; background: #f4f3ee; transform-origin: 0 50%; transform: scaleX(var(--f, 0)); }
.phone__handle { position: absolute; z-index: 2; left: 14px; top: 28px; font: 600 0.72rem/1 var(--sc-font-text); color: #f4f3ee; text-shadow: 0 1px 6px rgba(0,0,0,0.6); }
.trade__body { display: grid; gap: var(--sc-4); align-content: start; }
.trade__name { font: 600 clamp(1.6rem, 1rem + 2vw, 2.8rem)/1.04 var(--sc-font-display); letter-spacing: -0.045em; }
.trade__text { font-size: var(--sc-t-lg); color: var(--sc-ink-soft); max-width: 44ch; }
.trade__list { display: grid; gap: 6px; }
.trade__list li { position: relative; padding-left: 1.4em; }
.trade__list li::before { content: ""; position: absolute; left: 0; top: 0.55em; width: 8px; height: 8px; background: var(--ml-paper-accent); rotate: 45deg; }
.trade__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--sc-3); margin-top: var(--sc-4); max-width: 36rem; }
.mini { position: relative; margin: 0; aspect-ratio: 4 / 5; overflow: hidden; border-radius: 4px; background: #070907; box-shadow: var(--sc-e2); }
.mini__bg { position: absolute; inset: 0; width: 100%; height: 100%; max-width: none; object-fit: cover; transition: transform 500ms var(--sc-ease-out); }
.mini__p { position: absolute; left: 50%; bottom: var(--b, 36%); height: 40%; width: auto; max-width: none; translate: -50% 0; filter: drop-shadow(0 10px 10px rgba(0,0,0,0.5)); transition: transform 500ms var(--sc-ease-out); }
.mini[data-s="estudio"] { --b: 31%; } .mini[data-s="marmol"] { --b: 46%; } .mini[data-s="atacama"] { --b: 44.5%; } .mini[data-s="agua"] { --b: 45%; }
@media (hover: hover) and (pointer: fine) { .mini:hover .mini__bg { transform: scale(1.06); } .mini:hover .mini__p { transform: translateY(-4px); } }
.c1-disclaimer { margin-top: var(--sc-8); }
@media (max-width: 860px) {
  .tabs { width: auto; margin-inline: calc(var(--sc-gutter) * -1); padding-inline: var(--sc-gutter); border-radius: 0; }
  .trade { grid-template-columns: 1fr; gap: var(--sc-6); justify-items: center; }
  .phone { width: 220px; }
  .trade__body { justify-self: stretch; }
}

/* -------------------------------------------- III · what you get */
.gets__list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--sc-7) var(--sc-8); }
.get { display: grid; grid-template-columns: 64px 1fr; gap: 6px var(--sc-5); align-items: start; padding-top: var(--sc-5); border-top: 1px solid rgba(244,243,238,0.16); }
.get h3 { font: 500 clamp(1.15rem, 1rem + 0.6vw, 1.5rem)/1.2 var(--sc-font-display); letter-spacing: -0.03em; }
.get p { grid-column: 2; color: var(--sc-ink-soft); max-width: 40ch; }
.get__shape { grid-row: 1 / span 2; justify-self: center; position: relative; display: grid; place-items: center; gap: 4px; }
.get__shape--feed { width: 44px; height: 55px; border: 2px solid var(--sc-accent); border-radius: 3px; background: linear-gradient(160deg, rgba(255,92,53,0.25), transparent); }
.get__shape--story { width: 34px; height: 60px; border: 2px solid var(--sc-accent); border-radius: 4px; }
.get__shape--story i { width: 0; height: 0; border-left: 11px solid var(--sc-accent); border-top: 7px solid transparent; border-bottom: 7px solid transparent; }
.get__shape--carousel { grid-auto-flow: column; }
.get__shape--carousel i { display: block; width: 16px; height: 22px; border: 2px solid var(--sc-accent); border-radius: 2px; }
.get__shape--carousel i:nth-child(2) { opacity: 0.6; } .get__shape--carousel i:nth-child(3) { opacity: 0.3; }
.get__shape--text i { display: block; width: 46px; height: 3px; background: var(--sc-accent); border-radius: 2px; }
.get__shape--text i:nth-child(2) { width: 34px; opacity: 0.7; } .get__shape--text i:nth-child(3) { width: 40px; opacity: 0.45; }
@media (prefers-reduced-motion: no-preference) {
  .get__shape--story i { animation: c1Pulse 1.8s var(--sc-ease-out) infinite; }
  .get__shape--carousel { animation: c1Slide 3.2s var(--sc-ease-in-out) infinite; }
}
@keyframes c1Pulse { 50% { transform: scale(1.25); } }
@keyframes c1Slide { 50% { transform: translateX(-6px); } }
@media (max-width: 860px) { .gets__list { grid-template-columns: 1fr; } }

/* -------------------------------------------- IV · how it works */
.how__steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--sc-7); margin-bottom: var(--sc-10); }
.how__steps li { display: grid; gap: var(--sc-3); align-content: start; padding-top: var(--sc-5); border-top: 2px solid var(--sc-accent); }
.how__n { font: 700 clamp(1.8rem, 1.2rem + 1.8vw, 3rem)/1 var(--sc-font-display); letter-spacing: -0.05em; color: var(--sc-accent); }
.how__steps h3 { font: 500 clamp(1.15rem, 1rem + 0.6vw, 1.5rem)/1.2 var(--sc-font-display); letter-spacing: -0.03em; }
.how__steps p { color: var(--sc-ink-soft); max-width: 36ch; }
.c1-wins { --sc-accent-text: var(--sc-accent); }
.c1-wins .win__title { font-size: clamp(1.5rem, 1rem + 2.2vw, 3rem); }
.ch--soft .wins { border-top-color: #f4f3ee; }
.ch--soft .win { border-bottom-color: rgba(244,243,238,0.18); }
@media (max-width: 860px) { .how__steps { grid-template-columns: 1fr; gap: var(--sc-6); } }

/* -------------------------------------------- V · close */
.c1-close__cta { margin-bottom: var(--sc-9); }
.c1-faq { margin-left: 0; max-width: 52rem; }
.c1-faq summary::after { border-color: #180906; }
.c1-faq details, .c1-faq details:last-child { border-color: color-mix(in oklab, #180906 25%, transparent); }
.c1-faq details p { color: var(--ml-red-soft); }
.c1-close .colophon { margin-top: var(--sc-9); }

@media (prefers-reduced-motion: reduce) {
  .phone__story.is-on { animation: none; }
  .trade.is-entering { animation: none; }
}